Sooooo…
If you told me 10 years ago that words would eventually shape my life and the lives of those around me, I would have probably laughed. I wanted to be a performer. But here I am 10 years later, as a copywriter for some of the biggest brands on the planet and I couldn’t be happier.
I’m a writer by day and a writer by night. I spend my days tackling creative briefs and I spend my nights writing songs that hit number one on iTunes (true story for another time).
I see the words that I create as live performances. A good performance captivates an audience and holds their attention. Whether it’s for Careem, Nike, Jordan Brand, HSBC, the Entertainer, Microsoft, Nike, Kraft or Damas, these words perform on a daily basis to millions of people and what you choose to say really matters.
10 years ago I wanted to be a live performer. And through my words, I am.
Aaron Leung 