Category: Uncategorized
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Porsche – Head of Copy/Associate Creative Director – LYNX, THE ONE SHOW, DRUM AWARDS.
I am currently the Head of Copy/Associate Creative Director for the Porsche Middle East & Africa account. Along with conceptualising brand and tactical campaigns, I oversea all of the copy released by Porsche markets in the region. Our #Drive2Extremes campaign recently won at LYNX, The One Show and the Drum Awards with more to come…
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ABOUT ME
If you told me 10 years ago that words would eventually shape my life and the lives of those around me, I would have probably laughed. I wanted to be a performer. But here I am 10 years later, as a copywriter for some of the biggest brands on the planet and I couldn’t be…
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Red Bull Music Presents The Recipe 10 Year Anniversary
I helped launch the communications and creative for The Recipe’s 10 year anniversary launch. The event featured 10 UAE based artist and the content needed to capture the attention of people as it’s super challenging to get large audiences for local music events. I was the creative director on this campaign. In order to drive…
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Jordan Brand
I’ve recently been blessed with the opportunity to create content for one of my favorite brands. I’ve been asked to create social media content for new sneaker drops or any activations and events in the city.
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Dubai Cares – Bookings 2030
This was one of the last jobs I worked on at JWT Dubai. At the time this was supposed to be the follow-up campaign to 2016’s Grand Prix Winner. It was later put on hold for reasons unknown to me but to my surprise, it was recently launched as their Ramadan campaign. The concept and…
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Tajawal
This is a pitch we worked on and won. Tajawal is a Saudi based travel and booking company that was completely new to the market. They asked us to create a launch campaign and TVC. I’ve attached the key visual concepts we presented and I’ve also attached the TVC below.
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Meeras – Box Park
Here is a huge pitch we did for Meeras – Box Park. I worked on the ideation and copy for this and we ended up winning the pitch. This was a big win for the company. I’ve attached the presentations below. If you click the links, give it a second or two to load 🙂…
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Dubai Fish Market
Dubai Fish Market is undergoing a massive transformation and is looking to become a city hotspot for organic shopping, dining, entertainment, and more. They asked us to create a launch campaign to highlight local heritage and attract visitors from all over the country. PHASE 1 INTRODUCING LOCAL HERITAGE PHASE 2 LAUNCHING ORGANIC FOOD SHOPPING
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Harvey Nichols Dubai – Style Stalkers
This is a pitch I worked on for Harvey Nichols Dubai. I worked on the ideation and copy and we ended up winning the pitch. Â We were asked to expand on the global #HNOBSESSED campaign and we came up with the Style Stalkers idea which they ended up running with.
Aaron Leung 