Category: Uncategorized
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Creative Lead – Writer
If you told me 10 years ago that words would eventually shape my life and the lives of those around me, I would have probably laughed. I wanted to be a performer. But here I am 10 years later, as a copywriter for some of the biggest brands on the planet and I couldn’t be…
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Nissan 2016 ICC Cricket World Cup
Created online content for Nissan’s partnership with the 2016 ICC Cricket World Cup. Ideation and scripts were done by me.
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HSBC – Big Start – #NoBetterTimeThanNow
This was one of the most successful HSBC campaigns in years. Originally created for the region only, it was so successful that it was adapted globally as well. Radio Ads Home Loan Credit Card Personal Loan Car Loan
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National Bonds – Takaful Campaign
In 2015 we were briefed to re-introduce National Bonds’ Takaful product into the market. National Bonds is a savings institution that rewards its customers on a daily basis. They were having a problem conveying the benefits of planning for the future because most UAE residents saw them as more of a lottery platform to win…
Aaron Leung 