This was one of the last jobs I worked on at JWT Dubai. At the time this was supposed to be the follow-up campaign to 2016’s Grand Prix Winner. It was later put on hold for reasons unknown to me but to my surprise, it was recently launched as their Ramadan campaign. The concept and ideation were done by myself and my partner Sarah Guessoum. The creative was done by someone else as we no longer work there.
Aaron Leung 