Porsche Middle East & Africa

Head of Copy/Associate Creative Director – LYNX, THE ONE SHOW, DRUM AWARDS

I am currently the Head of Copy/Associate Creative Director for the Porsche Middle East & Africa account. Along with conceptualising brand and tactical campaigns, I oversee all of the copy released by Porsche in the region. Our #Drive2Extremes campaign recently won at LYNX, The One Show and the Drum Awards with more to come hopefully.

#Drive2Extremes

For the launch of the all-electric Taycan Cross Turismo, we needed to reach a new target audience and showcase the true capabilities of an electric Porsche, reminding everyone that a Porsche is first and foremost a sports car. This is the first Porsche film created and produced in the Middle East for the global markets.

To further engage our new strategic target group, we created a 4-part Behind the Scenes series.

#Drive2Extremes Coffee Table Book

To support the launch of #Drive2Extremes we created a limited-edition coffee table book that served as a detailed look of the film as well as a product manual of the Taycan Cross Turismo.