Aaron Leung

I helped launch the communications and creative for The Recipe’s 10 year anniversary launch. The event featured 10 UAE based artist and the content needed to capture the attention of people as it’s super challenging to get large audiences for local music events. I was the creative director on this campaign. In order to drive engagement we created unique and personal posts for fans and supporters to share across their own platforms as well. We created roughly 100 pieces of content leading up to this event